Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
The primary function and value of an author website is marketing related.
No one used to question the value of a publisher, but now everyone’s wondering: What are they good for?