Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
The two biggest mistakes in book publicity pitches: they are too long in length, and not pointed or provocative enough.
Established writers can’t often—and probably shouldn’t—publish far outside of their area of expertise. It’s a fast way to alienate your existing fan base. But crowdfunding allows you to experiment outside of your genre for a project you want to see out in the world.
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
My industry newsletter for authors, The Hot Sheet, released a special (and free) issue last week with original reporting from Digital Book World.