The two biggest mistakes in book publicity pitches: they are too long in length, and not pointed or provocative enough.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Writing coach Angela Ackerman discusses how influencers can help you market your book, how to identify potential influencers, and how to reach them.
Author and editor Jessica Strawser offers guidance on how to write through illness, grief, and other major life events.
Novelist James Scott Bell identifies 5 common “rules” that writers would do best to ignore—such as “Don’t start your story talking about the weather.”