The two biggest mistakes in book publicity pitches: they are too long in length, and not pointed or provocative enough.
Authors need help with digital book marketing—the kind of help that traditional publishers rarely provide. Co-ops and collectives can help fill that gap.
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.