Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
The two biggest mistakes in book publicity pitches: they are too long in length, and not pointed or provocative enough.
Sarah Miniaci at Smith Publicity and Kristina Radke at NetGalley review the marketing and publicity strategies that can help increase your book’s discoverability, word-of-mouth, and reviews, using NetGalley and Goodreads in particular.
How to improve the effectiveness of your email newsletter through very specific changes to your sign-up forms and content.