Social media is just one component of your author platform, and not necessarily the most important component. It works best as part of a holistic book marketing and promotion strategy.
Author and social media expert Frances Caballo discusses the CARE acronym and how to use it to guide your interactions with readers on social media.
Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. Here’s what agents and editors mean by platform, plus a clear definition of what platform is NOT.
What authors need to know about current marketing practices and emerging business trends in the book publishing industry.
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.